The reMARK Team - New Committee 2007/2008

This is to inform that the following mentioned committee (2006/2007 batch) of reMARK will cease to exists from today onwards as their tenure is officially over,

President: Eranjana Kathriarachchi 

Vice President: Dinesh Gunarathne

Secretay: Poorna Manushka

Assistant Secretay: Priyan Jayasuriya

Editor: Ruwandi Perera

Junior Treasurer: Charitha Warnakulsooriya

Organizer: Chandi Bimalka  Agiliyage

Committee Members: Gayan Shanaka, Sameera Perera, Nageshwari Muthukumar, Suthani Gunarajah, Umanda Perera, Leesa De Silva, Sachintha Sandamal, Nuwan Chinthaka

The following mentioned new committee (2007/2008 batch) will take over their duties for the year 2011/2012 from 19/09/2011 onwards.

President: Gihan Karunanyake
Vice President: Amila Waddeniya
Secretary: Thilini Alahakoon
Assistant Secretary: Vindula Dharmasena
Editor: Mewan Gajadeera
Junior Treasurer: Prishan Silva
Organizer: Aminda Warnasooriya

Committee Members: Nidarshika Ranarajage, Nadisha Colombage, Kushani Peries, Thiruni Karunaratne

We wish them best of luck for the future endeavors.

Airtel Sri Lanka - Flash Mob Advertising near Fort Railway Station

Flash Mob Advertising.

flash mobs are something you're bound to bump into these days. if not personally, at least they'll get news coverage.

originally derived from a type of performance art, flash mobs gather a crowd in public spaces where prearranged action takes place and after a certain, usually short, time, the people stop doing whatever it is they were up to and leave the scene as if nothing happened.

in 2006, harper's magazine editor bill wasik took credit for the invention of the flash mob by revealing how he organized the first two in nyc in 2003. the term was coined by, who other but, some random blogger. the schtick itself is familiar from candid camera shows, but wasik's invention was to utilize people's willingness to be part of something hip and novel, i.e. change the focal point of the joke: for him it was trivial how many people walked off boggled, but success amounted to an eager big group of strangers bringing an element of surprise to perhaps just one person. 

since wasik's originals, flash mobs have appeared at various locales around the world. sometimes a deeper message is being conveyed; for example last winter's flash mob in the centre of helsinki where people would stop, put a mask on, and stare at the biggest department store in town was a protest to consumer craziness and haste. oftentimes, the mob is a pure prank. undoubtedly, the appearance of something unusual is a perfect method to distract people from their routine and either provides an opportunity to realize how much time is spent in a kind of an unreflective haze or, as is often the case, scares and annoys people tremendously.

eventually, mobs would find their way to marketing where the craze to utilize unconventional methods to get free coverage is more prominent than ever. the most demanding task is to keep the event positive but effective, i.e. minimum irritation, maximum pleasant surprise.  

description from Outrageous Outings

(BOOKS) Zygmunt Bauman - Consuming Life

Consuming Life
Publisher: Polity | ISBN: 0745640028 | edition 2007 | PDF | 168 pages | 1,1 mb

(For more advanced readers)

 

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.

In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.

Click HERE to Download

(BOOKS) Tim Cooper, "Longer Lasting Products"

Tim Cooper, "Longer Lasting Products"
Publisher: Gower Pub Co | 2010 | ISBN: 0566088088 | PDF | 460 pages | 9.3 MB

The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. It addresses the whole range of consumer durables - vehicles, kitchen appliances, audio-visual equipment and other domestic products, furniture and floor coverings, hardware, garden tools, clothing, household textiles, recreational goods and DIY goods - as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.


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(BOOKS) Elizabeth Shove, "The Design of Everyday Life (Cultures of Consumption)"

Elizabeth Shove, "The Design of Everyday Life (Cultures of Consumption)"
Publisher: Berg Publishers | ISBN 10: 1845206827 | 2008 | PDF | 192 pages | 6.5 MB

How do common household items such as basic plastic house wares or high-tech digital cameras transform our daily lives? The Design of Everyday Life considers this question in detail, from the design of products through to their use in the home. Drawing on interviews with consumers themselves, the authors look at how everyday objects, ranging from screwdrivers to photo management software, are used on a practical level. Closely investigating the design, production and use of mass-market goods, the authors offer new interpretations of how consumers' needs are met and manufactured. They examine the dynamic interaction of products with everyday practices. The Design of Everyday Life offers a fresh perspective on material culture, drawing crucial--and previously overlooked--links between design, consumption and use.

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BANG issu 04 ( Special First Year Anniversary Edition ) is OUT NOW!!!

BANG - 4th Edition ( Special First Year Anniversary Edition)

It's the first year anniversary of reMARK...

Dear Sir/Madame/Friends,

It was exactly one year ago, that a real change happened in our faculty. We, as the marketing students came up with the one and only subject society in our faculty. We knew that we are on a revolution so came “re” and we are marketing students, so “MARK” came and the result was “reMARK”, The Marketing Students’ Association.

I remember the hours of discussions and brainstorming we had, how we sold the newsletters, pasted posters all over the place. We showed the character of real marketers from the word “go”. What a teaser campaign we carried out and a follow up campaign after that.

I must say it was not difficult to set the theme “Learning to be different”. Because we are any way different and in whatever we do, there was “Difference”. In the truest sense of fellowship we were successful in serving our fellow brothers and sisters. Each and every one received even a single e- mail would provide testimony for that fact.

A big book of thousands of pages won’t be enough to write all the great times we had as well as the difficult times. In great times as well as in difficult times there was always our brotherhood and never dying commitment to keep the house fire burning.

In retrospective, I would say that we achieved most of the objectives that we set at the initiation of the Association. I should give friendly invitation to my dear mallis and nangis to join hands with us in this endeavor.

In this day of Happiness, We should celebrate our success. And I pay my heartfelt gratitude all the lecturers and all my brothers and sister who were there from the first day and still with us up until now. There is no price to value their commitment and effort, because they are all “PRICELESS”.

Eranjana Kathriarachchi
Outgoing President 2010-2011

The reMARK Team