MKT 2209 Relationship Marketing - Study Material - research articles distributed in the class

Relationship Marketing as a paradigm shift: Some conclusions from the 30R approach.

by Evert Gummesson

***Go and check it out*** 

Marketing Relationship, Marketing Operational

by Evert Gummesson

***Go and check it out*** 

The explanatory foundations of Relationship Marketing Theory

by Shelby D. Hunt, Dennis B. Arnett and Sreedhar Madhavaram

***Go and check it out***