Learning Circle Session 02 - "Clash of the Planets" by Ruwandhi Perera - excerpt

Here are the slides which Ruwandi prepared for the presentation and we think it may useful to get any additional knowledge about the gender based marketing.

Clash of the Planets

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Below is some additional information provided via e-mail by our lecturer Ms. Gamithri Karunasena under the same topic

Human Brain Analysis

Women - Multiple process Women's brains designed to concentrate multiple task at a time . Women can Watch a TV and Talk over phone and cook the new recipe. Men - Single Process Men's brain designed to concentrate only one work at a time. Men can not watch a TV and talk over the phone at the same time. He stops the TV while Talking. He can either watch TV or talk over the  phone or cook. LANGUAGE.     Women can easily learn many languages. Her brain sets up. But can not find the solutions to problems. Men can not easily learn languages; he can easily solve the problems. 3 year old gal has three times higher vocabulary than 3 year old boy. ANALYTICAL SKILL     Men's brain has lot of space for handling the analytical process. So easily he can analyze and find the solution for a process. He can design (blue print) a map of a building easily. If a complex map is viewed by women, she can not understand it. She can not understand the details of the map easily. For her it is dump of lines in a paper. CAR DRIVING. While driving a car, men's analytical spaces are used in his brain. He can drive a car fastly. If he see an object at long distance, immediately his brain classifies the object (bus or van or car) direction and speed of the object and driving accordingly. Where as women take a long time to recognize the object direction/ speed. His single process mind stops the audio in the car (if any), then concentrating only on the driving. You can often watch, while men driving the car fastly, the women sit next to him will shout, "GO SLOW" , "CARE FULL", "AAHHH", "OHH GOD.." ..etc.. LIE     Many times, when men lie to women face to face, they get caught easily. Her super natural brain observes the facial expression 70%, and the body language 20% and the words coming from the mouth 10%. So he is easily caught while lieing. Men's brain does not have this. Women easily lie to men face to face. So guys, While lieing to your girls, use phone, or letter or close all the lights or cover your/her face with blanket. Don't lie face to face. PROBLEM.     End of day, if men have lot of problems, his brain clearly classifies the problems and puts the problems in individual rooms in the brain and then finds the solution one by one. You can see many guys looking at the sky for a long time. If you disturb him, he gets irritated. End of Day, if women have lot of problems, her brain can not classify the problems. she wants some one to hear that. After telling everything to a person she goes happily to bed. She does not worry about the problem being solved or not. WANTS     Men want status, success, solutions, big process... etc Women want relationship, friends, family...etc... UNHAPPY If women are unhappy with their relations, they can not concentrate on work. If men unhappy with their work, they can not concentrate on the relations. MAP Men can easily locate the place in a complex map. His analytical brain does this. While watching a cricket match in a stadium with full of crowd, men can leave his seat to T shop and keeps everything in his mind and comes back to his seat with out problems. He uses his analytical skills space of brain. Women can't do this. They often lost their way to their seat. LIFE Life is very easy to Men. One good job   is enough for them. Women want everything in life. SPEECH     Women use indirect languages in speech. Geeta asked Vijay, "vijay do you like to have a cup of coffee?" This means, Geeta wants a cup of coffee.     In the morning......."Darling, do you think, it will be good to have an Omllette for breakfast?". Men use direct language. "Geeta, I want to have a cup of coffee, Pls stop the car when you see a coffee shop". In the morning...."Darling, Can you please prepare an omllette for breakfast?". HANDLING EMOTION Women talk a lot without thinking. Men act a lot with out thinking.                      That's why many of prisoners are men all over the world.