MKT 2205 - Virtual Marketing - Journal articles for the group presentations.

Following are the journal articles which are given to the groups who reserved their places after giving the group name lists.

Group 01 
Topic - Competitive advantages in virtual markets – perspectives of “information-based marketing” in cyberspace.- CLICK HERE TO GET IT

Group 02
Topic - The relationship between advertising and content provision on the Internet -
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Group 03
Topic -  The E-Marketing Mix: A Contribution of the E-Tailing Wars 
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Group 04
Topic - Antecedents of trust in online auctions
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Group 05
Topic - Conceptualizing consumer experiences in cyberspace  
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Group 06
Topic -  Cybermarketscapes and consumer freedoms and identities
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Group 07
Topic -  A Strategic Analysis of Electronic Marketplaces
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Group 08
 Topic -  The Customer Economics of Internet Privacy
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Group 09
 Topic - Internet, interactions and implications for marketing
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Group 10
 Topic -  Factors affecting the adoption of an internet-based sales presence for small businesses
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Group 11
 Topic - What Attracts Customers to Online Stores, and What Keeps Them Coming
Back?
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Group 12
 Topic - The identification and satisfaction of the consumer analysis driven information needs of marketers on the WWW

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To download all 12 journal articles CLICK HERE

***Please check whether you got the right article with Lecturer before going ahead with the presentation preparations***