Sunday, August 29, 2010

MKT 2211 Financial Services Marketing - Additional Material

some text books which may be useful for your assignment.

Marketing Your Service Business
Publisher: Thorogood | ISBN: 1854183117 | edition 2005 | CHM | 280 pages | 12,8 mb




The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results
Bloomberg Press | Evelyn Ehlrich, Duke Fanelli | Sep 22, 2004 | ISBN:1576601560 | Pages 283 | PDF | 7.89 Mb




Christine Ennew, Nigel Waite “Financial Services Marketing: An international guide to principles and practice"
Butterworth-Heinemann | 2006-11-13 | ISBN: 0750669977 | 416 pages | PDF | 1,6 MB 


Posted by reMARK Marketing Students' Association at 8:16 PM
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